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Intimidating fonts

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Typography is an art form like any other medium: it’s composed of various works meant to create ideas that provoke feelings and emotion, contemplation, or discussion.

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It’s important to view the act of reading as abstract and fluid.For very young readers, select designs with one-story ‘a’s and ‘g’s (also called infant characters), since these are the lowercase shapes preschool and school-age children learn to write.Save the two-story versions for more experienced readers.Characteristics which span letters become the things we want to focus on, particularly at the beginning of the design process.The other oddity in type design is that to a very large extent the forms we are designing are already significantly established.This often means that the design and spacing of each part of the typeface ends up being a series of careful compromises.

These compromises mean that we can best think about typeface design as the creation of a wonderful collection of letters but not as a collection of wonderful letters.

The letters of a condensed font have set-widths that are narrower than in the standard typeface from the same family.

The term condensed font can also apply to fonts where each variation is much taller than it is wide.

If you have a good understanding of the ideas you want to communicate, congratulations! Typography may be an art, but what makes it unique is that its primary purpose (arguably) is to be readable.

The primary way that we engage with typography is through reading it.

Something I hear from a lot of people is that, when choosing typefaces, they go straight to the popular ones because it’s a lot simpler for them.